What is the standard VAT rate for most goods and services in the UK?

The standard VAT rate for most goods and services in the UK is 20%. This rate has been in effect since January 4, 2011, following a temporary reduction that occurred during the financial crisis. The VAT is a tax charged on most goods and services sold within the UK and is an important source of revenue for the government.

Certain goods and services may be subject to different VAT rates, including a reduced rate of 5% for specific items, such as home energy and children’s car seats, and a zero rate for items such as food and children’s clothing. However, for the majority of transactions, the consistent application of a 20% VAT is the standard practice.

An understanding of VAT is particularly relevant for professionals in tourism, as knowing the applicable tax rates can affect pricing and service offerings for travelers visiting the UK.